You might have heard about the video revolution going on in the marketing world. It doesn’t matter if you own a local business or want to get more clients for your web design business – a good video can help you tremendously.
And if you are a food blogger or love to cook different dishes, there’s some good news: it’s possible to make money off recipe videos, whether your channel is big or small.
It all depends on how you approach this task. Check out this blog post for tips and tricks to successfully film and create your recipe videos.
How to make recipe videos in 3 easy steps?
Wondering how to make a YouTube video that showcases your love for cooking and helps you grow your YouTube channel? These three steps will help you start creating your recipe videos.
Step 1: Gather all your ingredients
If you have not yet decided what type of food you want to make, then this is the first thing that you need to do. There are many different types of food out there, and it is important that you find one that fits into your lifestyle.
Once you have decided what type of food you want to make, it is time to gather all your ingredients together so that you are ready when the video starts.
All the ingredients should be kept ready before you start with the shooting process and also ensure that they are of the right quantity so that you do not have to run here and there while shooting.
Step 2: Filming the recipe video
Once you have gathered all your ingredients together and made sure that they are ready when the video starts, it is now time to film the entire recipe! Make sure that the lighting is good on the kitchen table so that your camera can capture the ingredients well. Set up your camera or smartphone (in selfie mode) above or next to your kitchen table.
Always use a tripod or a stand for better stability. Shoot as slowly as possible with no jerks so that when you play it back, it will look smooth.
You can make multiple takes if necessary and shoot from different angles. It is best to have at least three different angles for each shot so that when editing you can cut between them for a more dynamic video.
Step 3: Editing the video
The third and last step is editing the recipe videos. Editing a recipe video can be overwhelming and time-consuming, especially if you’ve never done it before. Use an online video editor to edit your recipe videos.
However, before you pick up your camera or whip out your phone, plan what you’re going to film as much as possible.
It’s so much easier to edit when you have all of the elements ready to go and not too many extra shots to sort through. Make sure there’s enough footage of every step that needs to be seen on screen and avoid filming unnecessary or repetitive motions.
6 things to keep in mind while creating recipe videos
If you’re thinking of starting a food channel or expanding your existing channel to include recipe videos, here are six ultimate things to keep in mind while filming recipe videos.
1. Right equipment
Using the right equipment is critical to making your video look professional. You can use your smartphone or tablet if it has a good camera, but if you want something more powerful, we recommend using a digital camera that records full HD video.
Use the rule of thirds to frame your shot. This means that you divide your frame into nine equal parts by drawing two horizontal lines and two vertical lines. Place the subject of the video along with one of these lines or at one of the intersections.
Your camera should be in level with the subject of your video, so if you are making a how-to video, make sure that your hands as well as the ingredients being used are in the frame.
A good trick to make sure that everything is perfectly aligned is to use a tripod!
In order to get great audio quality on a video, you will need an external microphone, as built-in microphones are not sensitive enough for this type of recording. In addition, try to avoid filming in areas with loud background noise from traffic or air conditioning systems.
Lighting plays an important role in every kind of video. It not just improves the quality of your video but also makes it look more appealing to the viewers. Proper lighting will make your recipe video more interesting for your viewers to watch, especially if there are important steps involved in preparing the dish.
5. Proper utensils and tools
Ensure that you use all the right utensils and tools while cooking; otherwise, it will confuse the viewers. Make sure that they are readily available and handy so that you can grab them easily while filming the recipe video.
6. Follow the recipe and deliver well
If you are delivering lines or talking about the ingredients and cooking process, make sure to deliver well. Don’t speak too fast or too slow, and practice enough before recording, so there aren’t many fumbles in your delivery.
In 2022, almost 88% of businesses are using video as a marketing tool. And it’s no wonder. With just about every social media platform making room for videos in their feeds, you’re missing out if you’re not yet jumping on the video bandwagon.
Culinary videos are addictive and easy to consume – whether you’re in the kitchen or on the go. Hence, making recipe videos is a very tempting idea.
You can create videos of yourself making delicious food and share it with people around the world for free – since no social media platform charges any fee to upload a video.
Some of these platforms, such as YouTube, also allow you to monetize your videos with ads so that you can earn money by sharing your love for cooking with the world.
The tips and tricks shared in this blog will help you create the most engaging and fun recipe videos for your YouTube channel.